MARKETING STORYWRITING HOW TO
MARKETING STORYWRITING FULL
MARKETING STORYWRITING SERIES

With that in mind, let’s take a close look at why you need brand storytelling and how to effectively use storytelling in marketing. Storytelling is an essential part of any good marketing campaign and if you want to build your business, it’s something you’ll want to master (or hire someone to take over for you).

Statistics tell us what the reality is-stories tell us why it matters and why we need to care. They’re memorable, and they give us something to identify with and hold on to. Stories communicate messages in highly specific and emotionally impactful ways. However, unless you’re actually a computer, the simple fact of the matter is: every human decision is influenced by emotion. As someone who is always keen to learn and grow, Helena underpinned her copywriting services with a Micromasters in Digital Marketing, giving her the well-rounded industry understanding she possesses today.Most people put a high priority on being logical about the decisions they make. Helena also recognised that her clients would benefit most if she coupled her powerful copywriting skills with a solid understanding of digital marketing. In the program, she consolidated her web-writing skills and learnt how to write powerful promotions, sales emails, direct response campaigns, content marketing campaigns, and much more. She was eager to learn all the ins and outs of writing great copy and content (not just for websites!), which led her to pursue the industry-leading AWAI Copywriting Program. Helena found this concept truly fascinating. She discovered the power of great web-copy, and how the words on a website can effectively make or break its sales potential. Since starting out in the language business in 2011, Helena has translated and written numerous business websites to meet the growing demands of business globalisation, refining her web-writing skills in the process. With Master’s degrees and industry experience in both geographic information science and linguistics, Helena understands the challenges faced by various industries in today’s fast-paced information society.

MARKETING STORYWRITING SERIES

Helena Merschdorf is a passionate entrepreneur, scientist, and copywriter, who has presented her popular Masterclass workshop series around the world, as far abroad as Austria.

MARKETING STORYWRITING FULL

With a single email send or headline tweak, you could cover the full cost of the program with plenty left over (oh, and did I mention the repeat income from sending the email again?) These valuable skills can pay off instantly. You will gain the skills to knock out your first draft and then “edit in the awesome”, and, best of all, you can do it all immediately with the right training and the help of handy templates and a proven process. In this hands-on workshop you will get the foundation you need to THINK differently about what your copywriting can do and how it should sound. This Masterclass is packed with copywriting how-tos that range from identifying your prospects’ core buying emotions… to finding your point of difference and using it to craft compelling offers… to applying proven sales pitch formulas to your own business writing… to the art of story-driven marketing… to writing powerful headlines that grab your prospect by the eyeballs… to writing email copy that can generate sales just like that. You don’t have to be an experienced, accomplished, “natural”, or even keen writer to make these principles work for you! If you want to jump on the fast track to becoming a successful business writer, we invite you to attend this invigorating, inspirational, and eye-opening Copywriting Masterclass, where you will gain both the confidence and skills to write powerful sales and marketing copy.

Become a confident business writer, happy with your content.

Express your offer in a way your prospects can’t ignore.

Stand out in the content marketing jungle to attract more prospects.

Craft persuasive texts that leave a lasting impression.

Write website content that will make your phone ring.

No matter what kind of copywriting you want to do – whether it’s web copy, traditional sales letters, email nurture campaigns, Business-to-Business, or anything else – you’ll find out everything you need to know in this Masterclass, including how to…

It’s about understanding fundamental principles of consumer psychology, digging out what’s unique about your offering, and crafting powerful copy that makes your reader crave the product or service you’re selling or promoting. You see, copywriting is not merely about getting words down on paper to convey a message, rather it’s the act of strategically delivering words that move people to action… Copywriting is a critical element in your marketing strategy and a key ingredient for all areas of business success.

Marketing storywriting